Introducing the New Ripple (XRP) Logo!
Why Was a New Logo Needed?
The quest for a symbol/logo to distinguish Ripple, the company, from XRP, the currency, began as a grassroots movement. Alexavier Guzman, a software engineer, writer for Medium, and self-proclaimed crypto enthusiast, wanted to contribute to the XRP community in a way that hadn’t been done before. He wanted to give XRP its own identity.
The Process to Find a New Logo
Guzman started an open-source project called XRP Symbol as he believed XRP should be treated as a currency by having a currency symbol.
Both the Ripple community and the Ripple company believed this to be a great idea. Thus, the XRP Symbol project received tons of support, and submissions for potential logos came flooding in.
“…using Ripple’s name or logomark to represent the full breadth and depth of the XRP ecosystem doesn’t make sense. The community also highlighted that this usage is incorrect, as both Ripple and its logomark only represent our private, for-profit company and are protected elements of our brand… we agree that the time has never been better for XRP to get its own visual identity — one that captures the digital asset’s utility, speed and independence.” Team Ripple.
And the Winner is...
Based on community voting, the winning design was chosen. Submitted by Claire Arthurs Kart, the new symbol is very fitting. The “x” symbol signifies XRP’s role in cross-border transactions. Mathematically, it symbolises a multiplier effect to represent the community behind the currency. Also, the curved shape is “suggestive of the human form”. Finally, the top half represents sending coins, and the bottom half receiving coins.
— XRP Symbol (@xrpsymbol) June 13, 2018
In summary, it is a big step forward for Ripple and XRP to have unique logos distinguishing one from the other. Now, XRP’s assets, namely utility, speed, and independence are expressed in a way that adds credibility to the coin. The new symbol will be submitted to the Unicode Consortium to have it officially recognised as a Unicode Standard character.
How to Buy Ripple (XRP) in NZ?
To easily buy Ripple (XRP) in New Zealand you can do so right here, at BitPrime. First, if you haven’t already done so, please register an account with us and have your ID verified. Finally, visit our Ripple page to order your XRP. If you require any further assistance, please contact us, and we will be happy to help.
Monaco has also rebranded! They are now known as CRYPTO.com
Disclaimer: The above references an opinion and is for informational purposes only. It is not intended as personalised financial or investment advice. The opinions expressed by the author do not represent the opinion of BitPrime.
Last updated: 14/06/2018